Effective Date: 11 October 2025
Company Name: ReAssureLine
Address: 110 Bilton Road, Rugby, CV22 7AT, England, UK
Email: support@reassureline.com
Telephone: 07349 024 563
1. Introduction
At ReAssureLine, we value your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website, purchase our products, or use our telecare and monitoring services.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
By using our website https://reassureline.com, you agree to the practices described in this policy.
2. Who We Are
ReAssureLine provides advanced telecare, safety alarms, and monitoring solutions that empower older adults and vulnerable individuals to live independently and securely at home.
As a “data controller,” ReAssureLine determines how and why your personal information is processed.
If you have any questions about your privacy or how your data is used, please contact our Data Protection Officer:
📧 support@reassureline.com
3. Information We Collect
We collect different types of information depending on how you interact with us.
a) Information You Provide
Full name
Billing and shipping address
Email address and phone number
Payment information (processed securely — no card details stored)
Account details (if you create one)
Communications (emails, contact forms, support calls)
Feedback, testimonials, or survey responses
b) Information Collected Automatically
When you visit our website, we may collect:
IP address and browser type
Operating system and device information
Pages visited, time spent, and referring websites
Cookies and analytics identifiers
c) Information from Third Parties
We may receive data from:
Payment providers (e.g., Stripe, PayPal)
Delivery partners
Analytics and marketing platforms (e.g., Google Analytics, Meta Ads)
4. How We Use Your Information
Your personal data is used for legitimate and lawful purposes such as:
Processing orders and payments
Delivering products and services
Providing customer support
Setting up and maintaining monitoring services
Communicating important updates or safety notices
Improving our products, website, and services
Complying with legal obligations
Sending marketing communications (only if you’ve opted in)
We only use your personal data where we have a valid legal basis: consent, contract, legitimate interest, or compliance with law.
5. How We Share Your Information
We never sell your personal information.
However, we may share it with trusted third parties when necessary to deliver our services:
Payment processors – to handle secure transactions
Delivery services – to deliver your products
Monitoring partners – to ensure emergency connections work
Technical and IT support – to maintain our website and databases
Marketing and analytics tools – where consent is provided
Professional advisors – for accounting or legal compliance
All partners are contractually required to handle your data securely and only for agreed purposes.
6. International Data Transfers
Most data is stored and processed within the UK.
If data is transferred outside the UK (e.g., for analytics or hosting services), it is protected using Standard Contractual Clauses (SCCs) or other approved safeguards.
7. How We Protect Your Information
We take data security seriously and use multiple safeguards, including:
SSL encryption across our website
Secure payment gateways
Regular software updates and server monitoring
Role-based access controls
Encrypted backups
Your data is kept only for as long as necessary:
Orders and invoices: 6 years (for tax and accounting purposes)
Account details: until deleted by you or after inactivity
Marketing data: until consent is withdrawn
8. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate information
Request deletion (“right to be forgotten”)
Restrict or object to processing
Request a copy of your data (data portability)
Withdraw consent at any time
To exercise your rights, email support@reassureline.com.
We will respond within 30 days.
If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO):
www.ico.org.uk
9. Cookies and Tracking Technologies
We use cookies to:
Keep your shopping session active
Remember login and VAT preferences
Analyse visitor behaviour for improvements
Deliver personalised content and offers
You can disable cookies in your browser settings at any time.
For more information, please refer to our separate Cookie Policy (if applicable).
10. Marketing and Communications
If you have subscribed to our newsletter or opted in for updates, we may send:
Product news and offers
Safety tips or guides
Service updates
You can unsubscribe anytime by clicking the link in our emails or by contacting us directly.
We will not send marketing communications without your explicit consent.
11. Third-Party Links
Our website may include links to other websites.
Please note that we are not responsible for their privacy practices or content.
We encourage you to read their privacy policies before sharing any data.
12. Children’s Privacy
ReAssureLine’s services are intended for adults.
We do not knowingly collect or store personal data from anyone under 16 years old.
If you believe a child’s data has been provided, please contact us to have it removed.
13. Updates to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes.
The updated version will always be posted on this page with a new “Effective Date.”
14. Contact Us
If you have any questions or concerns about this Privacy Policy or how we process your data, please contact:
ReAssureLine
📍 110 Bilton Road, Rugby, CV22 7AT, England, UK
📧 support@reassureline.com
📞 07349 024 563
